Call for Global Standards

Background Ledger Enterprise, alongside partners like Polygon, Bitstamp, and others, launched a campaign to address security, transparency, and consumer protection issues exposed by the FTX collapse. Challenge The cryptocurrency industry faced a crisis of confidence due to security lapses and the need for better consumer protection, highlighted by the eFTX debacle. Strategy The campaign focused on promoting higher security standards, encouraging self-custody for consumers, and pushing for transparent operations. Key actions included: Hosting workshops to educate on the importance of security standards. Publishing articles and white papers to explore these issues in depth. Engaging with media and regulators to advocate for industry-wide adoption of these standards.

Execution and Results | Engagement: Reached millions across the crypto community, sparking widespread support. Industry Adoption: Over 50 crypto businesses committed to adopting the proposed standards. Regulatory Dialogue: Opened discussions with regulators, aiming for future regulatory improvements. Impact This campaign led to a noticeable shift towards better operational and ethical standards in the cryptocurrency industry, addressing key issues raised by the eFTX incident. Performance Metrics LinkedIn: Saw daily impressions increase by over 1000% and engagement rates by 640% due to partner support. Twitter: Original campaign posts saw a 238% increase in impressions, extending the campaign's reach. Influencer Engagement: Influencers with large followings boosted the campaign's visibility significantly.