World Tour Campaign

Introduction Ledger Enterprise's "World Tour" was all about getting up close with our key B2B accounts and shining a spotlight on our brand across the globe's biggest crypto and finance stages. Think of it as a rock band tour, but for the crypto world—this approach got people talking, both inside and outside our halls. Background The objective was to find and impress our top accounts worldwide, pulling off seamless events, and living up to the Ledger name every step of the way. Ledger has always been more known as a B2C brand, and were regularly just part of the crowd at enterprise conferences. With this campaign, we aimed for something that had a consumer brand cool factor, but with a B2B focus, like a killer brand and exclusive events at five-star venues, setting us apart as a symbol of quality and exclusivity. Campaign Strategy One of the key challenges is that the target accounts span a wide breadth of companies. We needed to build a branded experience that would suite high finance to high fashion, and every emerging tech or crypto idea in between. We worked alongside major global conferences to be smart with our time and budget. This meant a lot of teamwork, choosing the right spots, and crafting memorable experiences that looked effortless. The brand itself needed to be flexible to work at a 50-person event in Paris, or for 1-2 reps headed out to a conference in the US, without losing it’s power. By being adaptable for any situation, we made sure the brand stood out everywhere, from New York to Singapore.

Execution: We hosted top-notch, invitation-only events around big names like the World Blockchain Summit in Dubai, Paris Blockchain Week, Token 2049 in Singapore, DAS in New York and London, Ledger Open in NYC and Paris, BTC Miami, and more. These weren’t just meetings; they were experiences that brought us face-to-face with the people shaping our industry. Key industry influencers, current clients, partners, and prospects filled up the guest list– so there was always some value in being in the room, which mirrored the value of being a Ledger Enterprise network member. Outcomes We tracked our success by seeing how our engagements led to real progress in our deals. In addition to high calibar conversations and interactions, we saw increased action on socials, faster deal closures, and stronger relationships in our key accounts. It was clear—rolling up our global sales activity into a singular campaign motion was a huge win. Lessons Learned and Next Steps What we learned is that pulling off a global tour takes more than just a village—it takes precise coordination without losing your cool. Going forward, we're using these insights to keep connecting with the crypto and consumer brand world on a grand scale, always aiming to be the headliner in our field.